Marketing Evaluator

Your Conversion Equation Evaluator

Interrupt: Headlines & Voice Over Or Intro (For Radio/tv)

No headline at all

Company name or play on words; does nothing to compel reader/listener to continue

Headline exists; poor or crass HOT BUTTON; False Uptime Alert!

Hot Buttons Activated; not articulated well, but says in basic terms what needs to be said

Good headline, penetrates reader's internal conversation; work on clarity and precision

Powerhouse! Headline is powerfully worded and hits HOT BUTTONS passionately

Engage: Promise To Educate & Facilitate Decision

If Headline score is 0, 1, or 2...then automatic score of 0 here

Nothing to make reader want to listen...no sub-headlines; no add'l info at all, incoherent

Contains sub-headlines that are NOT connected to internal conversation...reader clicks back!

Reader can tell from scanning ad that there may be decision-facilitating info ahead

Use of Hot-Button-based sub-headlines gives reader promise of useful info in the ad

Reader eagerly engaged! Quick scans reveals congruence with other sub-headlines & offer

Educate: Building Your Case

No case building info; crass, cute, sex-based or abstract ideas or image/institutional creativity

Some features menu listed; not quantified, nothing compelling; perhaps wrong or incoherent points

Case points begun, but not developed; poorly quantified/quantified

Case points listed with some qualification/quantification; educates on a basic level

Builds a good case and anticipation; educates thoroughly, but could be more powerful & articulate

Executes solid, well-rounded case; a Judge/Jury would be proudly say, "I would have to be an idiot..."

Offer: risk reversal / ethical bribe

No offer at all (if there's an offer, but no landing page or capture box give "0')

Contact info present; nothing specifically mentioned as an offer

Tells prospect to call for more info or to speak with a representative; no capture box; no landing page

Offer easily detectable; no incentives; could be much more motivating; poor capture/landing page

Good offer, captures prospect action—doesn't capture widest possible audience; opt-in needs help

Excellent, obvious choice for NOW/FUTURE buyer; Irresistible & Compelling Offer, Opt-in & Nurture pieces

Powerful, Passionate, Precise & Elegant Format

A total mess; try again

Does not flow, no logical reason for any placements; haphazardly done; not professional

Basic structure is in place; lacks power; unclear; spacing, thought flow is fuzzy or blah

Structurally sound, flows reasonably well, some parts are still done poorly; seduction focused

Proper use of type fonts & sizes; spacing well done; photos/graphics congruent & compelling, etc.

Reader can quickly scan and understand main points; knows exactly what action to take

Your Marketing Conversion Level = _______

0

Totally wrong concepts, try again

1

Does not interrupt (or False-Uptime); does not engage, gets no results (what most people write)

2

Basic ad structure is there; can't be fixed with "red-line"

3

Good ad that interrupts and engages; lacks power in building the case and an appealing call to action

4

Engages prospect and builds case well; offer needs strengthened; needs help with wordsmithing

5

Clear, passionate, precise & powerful Ad! Nails internal conversation. Irresistible and obvious choice!

If you scored below 3, your marketing has very little chance of converting leads into prospects.
I’ll show you how your marketing can be re-worked to follow our proven Conversion Formula that has generated massive results for hundreds of business owners world-wide.

Marketing Evaluator

Your Conversion Equation Evaluator

Interrupt: Headlines & Voice Over Or Intro (For Radio/tv)

Engage: Promise To Educate & Facilitate Decision

Educate: Building Your Case

Offer: risk reversal / ethical bribe

Powerful, Passionate, Precise & Elegant Format

Your Marketing Conversion Level = _______

0

1

2

3

4

5

If you scored below 3, your marketing has very little chance of converting leads into prospects.
I’ll show you how your marketing can be re-worked to follow our proven Conversion Formula that has generated massive results for hundreds of business owners world-wide.

We respond within 24 hours

4.9 out of 5 stars from 47 reviews

Quick Links

Important Links

Let’s Connect!

Marketing Evaluator

Your Conversion Equation Evaluator

Interrupt: Headlines & Voice Over Or Intro (For Radio/tv)

Your Marketing Conversion Level = _______

0

1

2

3

4

5

If you scored below 3, your marketing has very little chance of converting leads into prospects. I’ll show you how your marketing can be re-worked to follow our proven Conversion Formula that has generated massive results for hundreds of business owners world-wide.

We respond within 24 hours

4.9 out of 5 stars from 47 reviews

Quick Links

Important Links

Let’s Connect!

If you scored below 3, your marketing has very little chance of converting leads into prospects.
I’ll show you how your marketing can be re-worked to follow our proven Conversion Formula that has generated massive results for hundreds of business owners world-wide.