Your Conversion Equation Evaluator
Interrupt: Headlines & Voice Over Or Intro (For Radio/tv)
No headline at all
Company name or play on words; does nothing to compel reader/listener to continue
Headline exists; poor or crass HOT BUTTON; False Uptime Alert!
Hot Buttons Activated; not articulated well, but says in basic terms what needs to be said
Good headline, penetrates reader's internal conversation; work on clarity and precision
Powerhouse! Headline is powerfully worded and hits HOT BUTTONS passionately